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In her latest article for Dun & Bradstreets AllBusiness.com, “Microsoft’s Phones Expand Creative Advertising Possibilities“,  Vicky Tamaru discusses the integration for Microsoft’s new Windows Phone 7 Series and the potential new advertising opportunities this presents.

To hear more from Vicky check out her Branded Entertainment blog.

In her latest article for Dun & Bradstreet’s AllBusiness.com, “How Entertainment Can Avoid Being a Commodity” , Vicky Tamaru discusses how the seemingly endless channels available to consume content (Hulu, DVR, Cable, On Demand, Internet, ect.) are turning entertainment into a commodity and the steps that can be taken to avoid this.

To hear more from Vicky check out past articles on her Branded Entertainment blog.

In her latest article on her AllBusiness blog Vicky Tamaru examines the past decade in the world of technology and entertainment, and how to use the lessons learned for success moving forward.  

To hear more from Vicky check out past articles on her Branded Entertainment blog.

As technology continues to change the marketing landscape, traditional agencies and digital shops are in a struggle to improve their services to become a “one-stop-shop” for clients marketing needs. Traditional agencies are scrambling to add digital expertise, while digital shops look to take the reigns as lead agencies.

So who is winning the race? According to the Adweek article, “Great Race Between Traditional, Digital Shops”, recent surveys by Forrester Research found just 23 percent of marketers believe their traditional agencies are capable of executing interactive marketing. While this bodes well for digital agencies, just 22% of marketers believe their interactive agency is ready to ‘lead their brand.’ With the opportunity out there, digital shops will need to continue to expand their service offerings, while re-positioning themselves as full-service agencies that are capable of taking the lead for their clients; handling production as well as strategy.

Although most interactive marketers would prefer one agency to handle it all, according to the MediaPost article, “Forrester: Few Brands Make Just One Stop For Interactive Shops”, don’t expect to see this happen. Based on another report by Forrester Research, multiple agencies are the key to success because the increasingly complex landscape and infinite possibilities are requiring marketers to tap multiple agencies to stay ahead of the game.

While traditional and digital agencies continue to jockey for position expect to see organizations having even more agency partners to keep them ahead of the curve and handle their growing responsibilities in an increasingly complex marketplace.

In her latest AllBusiness blog Vicky Tamaru discusses the importance of controlling content in the wake of the merger between Comcast and NBC Universal and the effect this will have on branded entertainment.

To hear more from Vicky check out her Branded Entertainment blog.

Check out Vicky’s latest blog on AllBusiness. Hear Vicky’s thoughts on creating the “big idea”, doing your homework, making sure your advertising is relevant, and what this has to do with the much anticipated “Family Guy Presents: Seth & Alex’s Almost Live Comedy Show.”

Tuesday was Cinco de Mayo. To celebrate, Taco Del Mar offered up the Burrito Challenge: Eat a 5-pound burrito in 30 minutes, and they would give you $20. After purchasing the $17.99 burrito and paying due tax, you could walk away with almost 30 cents!

After weighing the pros and cons, most people in the office decided that while we did need to see the 5-pound burrito, and hopefully see someone eat it, nobody was willing to try. Except Joe.

Vicky’s new article on her “Stop Being So Pushy!” blog at AllBusiness.com: The Long-Tail of Elves, is up, and discusses the viral Holiday tour de force Elf Yourself, our own Flash and social networking phenomenon Twilight Pixie Glide, and how to extend the tail of your ROI:

It was once thought that viral marketing entertainment burned bright then burned out fast and was only good for grabbing folks’ attention and not much else. Campaigns like ElfYourself prove year after year that is just an old wives’ tale. A great idea with a strategic plan and great execution can not only get great attention, but can bring in both cash and good-will to your brand for many years.

Tony White has posted a version of his short film “Endangered Species” for viewing on YouTube.  It’s a mockumentary of the rise and fall of traditional animation.  The animation in the piece is well executed.  The pace is good and the content of the story is interesting and compelling.  The most creative part of the film is how Tony mimics snippets of well-known animations using Tony’s well-known animation character in a delightfully playful way. 

Toon Zone posted a really comprehensive interview with Tony in 2006 about the “Endangered Species” animation and its inspiration.   

In the interview, Tony mentions his ill-fated ”Animation Masterclass” book.  This was the book that Tony consulted with Matt Tamaru (Rodriguez at the time) on Flash character animation.  Unfortunately, ”Animation Masterclass” never did see the light of day. 

Here’s the film.  I hope you enjoy it as much as I did!

Plexipixel is represented at CES for the second year in a row (last year we did a video to announce Real’s partnership with Tivo).  This year, we created a video using Lenny Kravitz’ new single “Bring It On” to show off the new portable GoGear and Philips’ Streamium home products that are Real/MTV Rhapsody enabled.  The video was shown at the Philips press event on Saturday (1/6/2008).  It’ll also be shown at Real’s booth during the show.

Check out the press on Engadget on both the announcement and the video:

1:16PM PT – Andrea is now talking about the company’s partnership with Rhapsody, and online music sales. Matt Rowlen from Rhapsody has taken the stage now. He’s touting the company’s wide coverage. Now they’re rolling a clip made with Lenny Kravitz. It’s pretty funky, also, someone is playing the electric guitar.

1:19PM PT – Rhapsody is now (or will be soon) available for Philips devices. Mind blowing. Now Andrea is back on talking about lifestyle and design.

(source Engadget–2008/01/06/, Live Coverage From the Philips Press Event)