As we move into the second decade of this century what digital marketing trends will have a significant impact in the coming year? With the ground continuing to shift where will brands need to focus their energy to ensure the success of their digital communications? Ken Mallon and Duncan Southgate discuss the top ten digital marketing trends to look for during 2010 in the AdAge article, Where Digital Marketing is Heading in 2010, including:

• Gaming becoming more social
• The emerging importance of social graphs
• The increase of mobile and GPS based advertising

According to Mallon and Duncan the basic rules of branding will continue be just as important in the digital world as in traditional advertising, while brands cannot rely on technology itself to bring success and will need to focus on providing creative, engaging, relevant communications to stay ahead of the game in the coming decade.

Have a safe and enjoyable New Years and comeback in 2010 ready to "hit the ground running!"