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Following up on my post a few weeks ago — the new comedy sitcom In The Motherhood, based on the MSN web series that Plexipixel worked on the original site design and initial development for, is set to debut Thursday March 26 at 8/7c on ABC!

Mark your calendar, set your TiVo, and be ready to watch the first episode featuring hilarious stories inspired by real life viewer experiences.

Recently, the In the Motherhood web series was featured in a list of “14 hilariously effective online campaigns” on iMedia.

The people at Suave and Sprint are clearly much smarter than we were. Their “In the Motherhood” series generates millions of voluntary views, driven by the quality of the stories and the decidedly female POV. By humorizing the daily lives and situations mom faces, “In the Motherhood” rings the bell for brand relevance and fondness.